Skip to:

How To Grow Your Veteran-Serving Nonprofit Series: Merging Ads & Analytics

November 20, 2019 - 2:00pm to 3:00pm


NAVSO presents our next webinar series "How To Grow Your Veteran-Serving Nonprofit" focused on serving the needs of our nonprofit members. We'll cover a wide range of topics affecting nonprofit teams across the nation. No matter the size, market, or mission, this series is designed to make you more effective as a tax-advantaged business so you can serve veterans, better.

Part 1- A Case For Google: Merging Ads & Analytics

Scale4Good, digital marketing experts, will highlight how impactful utilizing Google's Nonprofit Ad Grant can be by taking a deep dive into what they did for their client, Merging Vets and Players. Merging Vets and Players is an impactful NAVSO member serving the veteran community. A Case For Google will dive into the basics of Google's Nonprofit Ad Grants - a $10,000 offer to nonprofit organizations. This webinar will cover how you can take steps with Google immediately. Together, we'll look at how Merging Vets and Players has implemented digital strategies that allow more transparency about what's happening to their brand online, where their audience is coming for and how the Google platform allows them to do that. Scale4Good highlights actionable steps you can take from the Merging Vets & Players digital experience. A key component in effectively running a nonprofit organization in today's world is how well you can utilize digital tools that translate into more success for your organization. Connecting Google Ads with Google Analytics is a key component in managing your online presence. For nonprofits already utilizing the Google platform, we'll also look at tools like Donor Box, Mail Chimp and various CRM platforms that flow together for a 360 view of digital marketing initiatives. Sign up for this November 20th offer to hear tips & tricks to implement at your organization.


Sailesh Patel
Jacob Toups
Executive Director
Merging Vets & Players,
NAVSO Member

Sailesh Patel
Co-Founder, Scale4Good

Sailesh (Say-lesh) grew up in Africa, India, Canada, and the US. He originally trained as an aeronautical engineer at the University of Southern California followed by an M.B.A. in Finance from Columbia University.

Sailesh was one of the earliest employees of video game giant Activision, where he began his career as a video game Producer.  Since then, Sailesh amassed two decades of experience in the production and business sides of the marketing, advertising, entertainment, video game, and ecommerce industries.

Most recently Sailesh was the SVP, Digital Analytics at Deutsch and Crispin, Porter Bogusky, two large US Ad agencies. In his career, Sailesh has been responsible for driving business strategy, digital strategy, and data strategy for clients such as Volkswagen, Pizza Hut, Taco Bell, American Express, Microsoft, Dominos Pizza, Disney as well as fast-growing tech companies like Zillow, Uber and many others. 

Jacob Toups
Executive Director, Merging Vets & Players, NAVSO Member

Jacob Toups has over 10 years of experience managing government-funded projects. Most recently he successfully managed the Los Angeles Region of Up2Us Sports. Up2Us is funded by California Volunteers (the California office of the Corporation for National and Community Service). Mr. Toups was responsible for developing and implanting the California fundraising strategy, cultivating new partnerships for the AmeriCorps program, managing California operations and budget, overseeing California staff hiring and development, and collaborating with the Up2Us Sports national team on national and California marketing campaigns. 
In the first full year of service at Merging Vets And Players,  Jacob created a logic model to establish potential program outcomes and retained an outside evaluator to begin the work necessary to prove the efficacy of our program model. Now he’s working on fundraising, marketing, and strategic outcomes for the organization while deepening the program’s methodology. 

He graduated with a Bachelor’s Degree in Arabic, Government, and Middle Eastern Studies from the University of Texas. Shortly after, he attended the Graduate Program at the Middlebury Institute and graduated with an M.A. in International Policy Studies and Conflict Resolution. He’s also participated in the Annenberg Foundation’s Alchemy courses, The Los Angeles Chamber of Commerce’s Southern California Leadership Institute, and sits on the Emerging Leaders Cabinet for United Way of Los Angeles.